The rules for advertising and promotion in China’s newspapers and magazines are very specific. The daily papers do not accept ads placed by foreign tourism outlets. However, China Tourism News as the official news outlet for the travel and tourism sector is able to craft special inserts for their five times weekly newsprint publication. These unique opportunities are ideal for North American DMO’s and CVB’s to educate and promote their destinations across China.

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China Tourism News is tasked with introducing these new insert features over the next two years. A target of five major promotions are planned for each year. However, should your DMO or CVB want to craft a whole 4, 8, or 12 page insert focused on your area, this is possible under the current guidelines.